THE COMPANY
About PHOENIX VERUS
Business strategy and AI engineering, in the same team.
Short answer
PHOENIX VERUS is a Greek artificial intelligence and answer engine optimization company (Single Member P.C., G.E.MI. number 195034542000). It is led by Taxiarchis Vafeas, Founder, CEO and Chief AI Officer, and Afroditi Arampatzi, Founding Partner and Growth Director. We measure and improve how businesses appear in the answers of AI systems and build agents, automations and software for their needs, in Greece and the EU.
We start from the business goal. We examine the data, choose the right approach and plan how the result will be evaluated.
Two complementary routes
PHOENIX VERUS combines Taxiarchis Vafeas’s experience in entrepreneurship, measurement and engineering with Afroditi Arampatzi’s experience in brand positioning, marketing strategy and business development — seventeen years and more than 250 campaigns. The partnership connects what a business needs with the design and implementation of the technology. Neither route on its own produces this company.
Founder, CEO & Chief AI Officer
Taxiarchis Vafeas
Taxiarchis came to marketing through commerce rather than the other way round: Amazon listings and sales operations at nineteen, his own company at twenty. Marketing, team leadership and cash management arrived as operating requirements rather than as subjects to study, which is why his advice still starts at the profit line and works back to the channel.
Several years of testing business models followed — affiliate, dropshipping and e-commerce — and Google Ads is where the work turned technical. Formal training came through Meta's Expert Program, where he served as Team Leader, and Google's Customer Success Program.
He leads the measurement and engineering side of the practice: AI visibility measurement, answer engine optimization, and the agents, automation and platforms beneath them. Because the systems are built in-house rather than licensed, any figure put in front of a client can be opened and interrogated on the spot.
Responsible for: AEO and LLMO strategy, Google Ads and performance, GA4 and server-side measurement, AI agents and automation, and EU AI Act readiness.
Founding Partner & Growth Director
Afroditi Arampatzi
Afroditi is a strategic marketing and brand positioning specialist with more than seventeen years in marketing and project management, across over 250 growth campaigns in twelve industries. Her work spans strategic planning, performance marketing, branding, content and data-driven analysis.
She holds Chief Marketing Officer roles at Acrotel Hotels & Resorts and at Atlas Consulting, and co-founded Sustainable Growth in Thessaloniki. In both CMO mandates the work runs from strategy through execution: positioning, campaign architecture, digital visibility and the reporting that governs the budget.
At PHOENIX VERUS she leads growth and brand — a load-bearing role rather than an adjacent one. Entity clarity is a positioning problem before it becomes a technical one: a company that cannot state plainly what it is will not be classified cleanly by a language model either. The positioning is settled first, and the structured data then records an answer that is already true.
Responsible for: brand strategy and positioning, marketing and growth planning, content strategy, employer branding, and delivery management across client engagements.
How the two halves fit
The market this company works in has a structural gap. Almost everyone selling AI visibility comes from marketing and cannot build the measurement. Almost everyone who can build it is not the person explaining to an owner what the number means, or deciding what the company should stand for in the first place.
PHOENIX VERUS covers both ends deliberately. Positioning and narrative on one side, measurement and engineering on the other, and a shared refusal to publish a number neither of us can produce on request.
What we do and what we do not
We take on work where the outcome can be measured and the measurement can be shown to you. That rules out a fair amount of what this category sells. We do not sell guaranteed rankings, we do not sell llms.txt as a ranking factor, and we do not put a figure on a page unless it traces to something real.
How we work with you
- We understand the goal
- We discuss what you want to improve, which obstacles you face and what result would have value for your business.
- We examine the current state
- We assess the relevant data, content, processes and systems, depending on the scope of the project.
- We design and build
- We agree the scope, the priorities and the evaluation criteria. We develop the solution for your real operating conditions.
- We evaluate and improve
- We present what changed, what the measurements show and which next steps follow.
How we build trust
We explain our methodology and keep the data separate from its interpretation. In AI visibility measurements we record the questions, the systems and the conditions of the test. In automation and software projects we agree what the solution must do and how its operation will be checked. The engagement rests on a clear scope, documented findings and realistic expectations.
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Company details
The full company details required by law are on the legal notice page.
| Field | Value |
|---|---|
| Legal name | PHOENIX VERUS SINGLE MEMBER P.C. |
| Greek legal name | PHOENIX VERUS ΜΟΝΟΠΡΟΣΩΠΗ Ι.Κ.Ε. |
| G.E.MI. | 195034542000 |
| info@phoenixverus.com | |
| Markets served | Greece and the EU |
| Working languages | Greek, English, German |
Where we work
We are based in Greece and work with businesses in Greece and the European Union, in Greek, English and German. German-language pages are written for that market rather than translated from Greek.
Frequently asked
Are you an agency or a software company?
Both, deliberately. PHOENIX VERUS measures and improves how businesses appear in the answers of AI systems and builds in-house the systems that requires: agents, automations, dashboards and software. Anything we show you can be opened and checked.
Do you work with small businesses?
Yes, as long as the result can be measured. AEO audits have published prices from the first tier, and automation projects start from one process, not the whole business.
How long does a project take?
An AI visibility audit is delivered in two to three weeks. The improvement that follows is measured again after three months, because that is how long the models take to show change. Software projects have their own timeline, agreed before they start.
Let us start from what your business needs.
Whether you want to examine your AI visibility, automate a process or build software, the first step is to define the need clearly.
Book a call